SAMK emphasizes renewal, export competence and the functional capacity of employees. SAMK profiles itself as an industrial higher education institution.
SAMK’s profile is based on the needs of the area and SAMK focuses on education, research, innovation and development activities, which support industrial restructuring. Satakunta area has a versatile economic and industrial structure. Therefore, SAMK has to provide research and comprehensive study programmes in technology, business and administration and social and health care even in the future.